Recently in advocacy Category

OCLC recently released a report entitled From Awareness to Funding: A Study of Library Support in America. The study's purpose was "to explore attitudes and perceptions about library funding and to evaluate the potential of a large-scale marketing and advocacy campaign to increase public library funding in the U.S." A few key findings from the report are:

Library funding support is only marginally related to library visitation.

Perceptions of librarians are an important predictor of library funding support.

Voters who see the library as a 'transformational' force as opposed to an 'informational' source are more likely to increase taxes in its support.

You can download a PDF of the report (though it's quite large!), read it online, or view/print individual sections at the link above.

> contributed by Beth (found on The Shifted Librarian)