Marketing
& Promotion (L4L)
Bibliography
The following titles will give you a good start on things to consider when planning to promote your library.
Articles
- Marketing the worth of your library
- The secret of library marketing: make yourself indispensable
- The SUV idea: when it comes to marketing and advocacy, information professionals should concentrate, with flair, on the problems library clients need to solve.
- Your attention, please! Marketing today's libraries
Books
- 5-star programming for your 55+ library customers
- Future-driven library marketing
- Getting and staying noticed on the web
- Powerful public relations: a how-to guide for libraries
- Running a successful library card campaign: a how-to-do-it manual for librarians
- The Visible Librarian
Marketing and Promoting Libraries
The following sites offer information about marketing and promotion related specifically to libraries.
Wisconsin Library Association Foundation (WLAF)
The Foundation’s mission is to support the role of Wisconsin libraries as essential institutions in a democratic society. From the site you can learn about the Campaign for Wisconsin Libraries, and how you can help spread the word about the importance of libraries.
Innovative
Internet Applications in Libraries
This site indexes innovative applications being provided in libraries around
the world. Offering similar services provides great promotional opportunities
as you market your new service to your community.
Library
Media & PR
Practical tips, tricks and ideas for promoting your library.
Marketing
Our Libraries: On and Off the Internet
Loads of links to articles and books related to some of the latest trends in
library marketing and PR.
Marketing
the Library
This web-based training for public libraries includes six self-paced library
marketing training modules. Links to marketing resources, examples, quizzes
and exercises are included.
MLS:
Marketing Library Services
MLS is a print newsletter that is quite good. You can read some select articles
at this site online.
NSLS:
Library Marketing Center
The North Suburban Library System in Illinois offers wonderful marketing resources
to its libraries. Some of the links provided here are relevant for any library,
so explore and see what you think. Sample plans and press releases, along with
articles about marketing are available.
Online
Member Media Relations Tools
ALA offers a series of handouts and printables for your library's use. Consider
subscribing to their email
discussion lists, PR Talk or @ your library™.
Other Marketing Links
The following sites are not addressing library promotion issues specifically, however, the ideas and tips included in them can be used by any type of organization.
About.com
Marketing
The big dog index has gathered loads of info on marketing. It's a lot to dig
through, but there's some good stuff. Great for gathering ideas and also learning
some basics.
American
Marketing Association
The AMA web site includes free webcasts, marketing resources and links to other
marketing tools.
Creative
Marketing Solutions
The main thing that's nice about this site is the "Before and After Makeovers." Take
a look at these examples of how you can improve your promotional materials.
Guerrilla
Marketing Online
This site is full of great ideas. Sign up for their weekly email newsletter
and get great tips delivered directly to your computer.
KnowMarketing
An index to loads of marketing links. Subjects include: Internet Marketing,
Legal Issues, Strategy and Management, Publications, and more!
Web
Marketing Info Center
Another site with loads of marketing info. If your library has a big budget
(ha! ha!) check out the Paid Advertising section for ways you can promote your
library more actively.
Supporting public libraries in Outagamie and Waupaca counties